To celebrate 25 years of Qatar Duty Free at Hamad International Airport, we delivered a striking launch film, “25 Has Arrived,” as the centrepiece of a multi-channel anniversary campaign. Our team led the entire post-production process for the hero video, alongside a suite of dynamic digital display content and key visuals. The campaign also introduced QDF’s new brand platform, “You’ve Arrived,” capturing the excitement and sense of arrival in one of the world’s leading travel retail destinations. The film and digital assets lit up over 1,000 digital screens across the airport, immersing millions of global travellers in the QDF experience and reinforcing the brand’s milestone in a truly memorable way. The film and digital assets lit up over 1,000 digital screens across the airport, immersing millions of global travellers in the QDF experience and reinforcing the brand’s milestone in a truly memorable way.