094.
We call it a lazy money, and we give it a boost!
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In the wake of the post-COVID interest rate increase, ZOPA, alongside other financial institutions, sought to breathe new life into their savings account offerings. We helped them deliver the message to their customers with a second 30 sec TVC along with a 10 sec social media cutdown. As the rates changed over time we updated the numbers so they match the current market state. The marketing team at ZOPA wanted to explore what 3D has to offer, giving us more creative freedom in environment creation. We put more depth to the images with dynamic 2D-like lighting as well as stylized fluffy 3D clouds. Well it certainly added character to the image don’t you think?
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