For their 3rd campaign ZOPA wanted to showcase their new product - smartphone app. The target was set at a slightly younger and laidback audience. The marketing team wanted to push the look even further. Before going into production we did almost a month of RnD for the new look of the environment and coins while keeping the same cartoonish feeling from the previous campaigns. The final result? A delightful mix of 3D environments with hand-drawn textures and overpaint. We love it!